The Guardian is looking for emerging artists to enter its new illustration prize, which will award £8k to the best tote bags design idea for the 50th Glastonbury
The Guardian is hosting a competition for the chance to win a paid commission to design their brand presence at Glastonbury 2020.
The paper says the free-to-enter competition is aimed at under-represented artists at an early stage of their career.
The winner of the prize will be awarded an £8,000 commission for creating the look and feel for the Guardian’s coverage at Glastonbury festival’s 50th anniversary.
This winning visual will be used on the Guardian’s mini-guide (which Glasto-goers use to navigate the hefty lineup), on the canvas bags handed out (with a newspaper) at the festival – in addition to further pieces that will be created to appear on staff T-shirts, marquees and flags, as well as in the lead-up print and digital marketing activity.
Entrants to the competition have been tasked with creating an illustration for the 2020 identity based on the theme of “hope”. The Guardian has previously commissioned illustrators to help shape its visual presence at Glastonbury Festival for the last few years, with previous themes including ‘psychedelia’, ‘tip of the iceberg’ and ‘the difference a day can make’.
Entrants must be UK residents that are over the age of 18, but the competition is open to both students and non-students. Ten shortlisted artists will have their designs featured on the Guardian’s website, with a further three invited for interview.
Entries will be judged by a panel of creative professionals – illustrator Xaviera Altena, who created the 2019 identity; illustrator Matt Blease; Guardian US data editor Mona Chalabi; Sam Jacobs, who leads the Guardian’s in-house creative agency, the paper’s marketing director Sonia Sudhakar, D&AD creative director Katherina Tudball, and Creative Review editor Eliza Williams.
The top 10 pieces will be featured on the Guardian’s website, and all shortlisted artists will also receive feedback on their work. The competition is open from 27 August until 11 October and can be entered here. The winner will be announced in November.
Kate Davies, Guardian News & Media head of brand and awareness, says in a statement: “The festival is a musical and cultural celebration unlike any other, so we are thrilled to be able to launch this opportunity and provide a platform for an aspiring illustrator to create the look-and-feel of the Guardian’s presence at Glastonbury festival’s 50th anniversary.”
This competition has caused a fair amount of debate on social media, in particular regarding its terms and conditions. In response, the Guardian has made some changes and issued the following statement:
“The Guardian always strives to commission new artists and emerging talent and to pay fairly for work. This prize is an additional way to find the best new talent in illustration, with the winner securing a £8,000 commission. Following feedback, we have updated the application process to request that only shortlisted entrants will be asked to produce bespoke work and will be paid appropriately. For our updated terms and conditions please see here.
“The Guardian has a wide roster of designers and we also welcome artists and illustrators pitching to us directly via [email protected]”
Glastonbury 2020 will take place at Worthy Farm, Pilton, Somerset – from Wednesday 24th to Sunday 28th June.